Why Is Being Authentic in Business Important?

Being authentic business is bigger than you might think. People are able to see if you are being real or not in what you write and in what you say face to face. They can tell if what you are offering is something based on your life experience or just a made up story.

So you might ask, what does this have to do with business? my answer to that is, everything. The whole point of being in business is to provide a product or service that is going to add value to your ideal customer. Truly understanding what problem your customer has and being able to offer a solution to their problem.

Being authentic in business allows you to connect with your customers, coming from a place of service, honestly wanting to help people is where it is all at. People are able to relate to what you are offering and feel that you have their best interest at heart. This is what makes the difference between a successful business and a business struggling to make sales. 

Being Authentic in Business Means Being Open

Take Oprah Winfrey for example, I would definitely class her as being authentic in business. She was able to help thousands of people work through their issues of abuse, by being open about the abuse she had experienced in her life. She shared the answers she found to be able to deal with it, with her audience, impacting millions of people in a good way.

Be Vulnerable

Being authentic in business, means being vulnerable. This is easier said than done because it means you need to be comfortable with your own imperfections first, before being open to help and impact others. Being vulnerable is a scary thing to do, because showing your weaknesses in public does bring up all kinds of mind chatter that you need to deal with, reminding you that you’re not good enough or worthy to be of value, much less being able to help anyone. 

Take the time to really know yourself

You will notice people who are being authentic in business take a great deal of time finding out who they are, the good, the bad and the ugly. They especially take a deep look into the bad and ugly parts of themselves. If you have begun the journey of starting your own business, you will find yourself facing a steep learning curve in personal development. 

The length of time it takes to process and get comfortable with who you really are worts and all, depends on your life experiences and your thoughts about those experiences. Not to mention the type of help you find to work through them.

This is where most people stop on their journey to having their own business, because the fear of what they might find within themselves, scares them to the point of stopping all together. I do encourage you to push through, the rewards can and do out way the pain.

Finding Personal Acceptance

People who do find the courage to go through the process of personal growth and development, find themselves in a place of peace and acceptance, of themselves and of others around them including the customers they serve.

This is huge on so many levels because this doesn’t just affect their business but their personal life as well. People being authentic in business have businesses that is in line with their core beliefs and values, something with more meaning and purpose in life. They actually get a great deal of satisfaction knowing their product or service has helped people, making their reward of being a business owner so much more than just financial.

If you are interested to find out about an online business with a system, please click on this link which will give you access to a video series, informing you on just how it all works.

Dedicated to your journey of growth and success.

A photo of Jane Camilleri
Jane Camilleri

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